{"product_id":"zebra-zt231-industrial-barcode-label-printer-300-dpi-zt23143","title":"Zebra ZT231 Industrial Barcode Label Printer 300 dpi (ZT23143)","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eThe Zebra ZT231 is a 4-inch industrial label printer built for businesses that print labels all day. Part number ZT23143 is the 300 dpi version — 12 dots per millimetre instead of the usual 8 — so small text, dense 2D codes and tiny component labels stay sharp where a 203 dpi printer would blur them. It prints by thermal transfer (with ribbon) or direct thermal, sits in a metal frame, and has a 4.3-inch colour touchscreen that reports status in plain words.\u003c\/p\u003e\u003cp\u003eIn Indian operations the ZT231 goes where a desktop printer runs out of stamina — a warehouse printing thousands of carton labels a shift, a pharma or electronics unit printing batch and serial labels, a 3PL printing marketplace shipping labels. Choose the 300 dpi version when your label is physically small, when it carries a QR or DataMatrix code a scanner has to read first time, or when a brand owner or regulator wants crisp small print.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e300 dpi (12 dots\/mm) printhead — resolves barcode modules down to 3.3 mil, so small DataMatrix and QR codes stay readable\u003c\/li\u003e\n\u003cli\u003eThermal transfer and direct thermal in one machine\u003c\/li\u003e\n\u003cli\u003ePrint speed programmable from 2 to 8 ips (51 to 203 mm\/s) at 300 dpi\u003c\/li\u003e\n\u003cli\u003e4.09 in. \/ 104 mm print width — covers the common 4x6 in. shipping label\u003c\/li\u003e\n\u003cli\u003e4.3-inch colour touchscreen with menus, setup wizards and shortcuts\u003c\/li\u003e\n\u003cli\u003eMetal frame with a bi-fold media door for light industrial use\u003c\/li\u003e\n\u003cli\u003eStandard USB 2.0, RS-232 serial, 10\/100 Ethernet, USB Host and Bluetooth Low Energy\u003c\/li\u003e\n\u003cli\u003eOptional 802.11ac Wi-Fi, second Ethernet port, and field-installable media handling and RFID upgrades\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eSpecifications\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart number:\u003c\/strong\u003e ZT23143 (300 dpi)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrint method:\u003c\/strong\u003e Thermal transfer \/ direct thermal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResolution:\u003c\/strong\u003e 300 dpi \/ 12 dots per mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrint speed:\u003c\/strong\u003e Up to 8 ips \/ 203 mm per second at 300 dpi\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum print width:\u003c\/strong\u003e 4.09 in. \/ 104 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum print length:\u003c\/strong\u003e 73 in. \/ 1854 mm at 300 dpi\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMemory:\u003c\/strong\u003e 256 MB SDRAM and 256 MB on-board linear Flash\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDisplay:\u003c\/strong\u003e 4.3 in. colour resistive touchscreen\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedia width:\u003c\/strong\u003e 0.75 in. \/ 19.4 mm to 4.50 in. \/ 114 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedia roll:\u003c\/strong\u003e 8.0 in. \/ 203 mm outside diameter on a 3.0 in. \/ 76 mm core\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRibbon:\u003c\/strong\u003e Up to 450 m \/ 1476 ft, 40 to 110 mm wide, 25 mm core, coated outside\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrinter languages:\u003c\/strong\u003e ZPL, ZPL II, EPL, EPL2; ZBI 2.0 optional\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 17 in. L x 9.5 in. W x 11 in. H\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 20 lbs \/ 9.1 kg\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Choose This Product?\u003c\/h2\u003e\u003cp\u003eHigher resolution is not automatically better. At 300 dpi this printer runs slower than the 203 dpi ZT231 — 8 ips against 12 ips — and 300 dpi supplies are a slightly narrower market in India. If your labels are plain 4x6 in. shipping labels with a big Code 128, buy the 203 dpi version instead. Buy 300 dpi when the label is small, carries fine print, or has a 2D code that must scan first time on a poorly lit dock.\u003c\/p\u003e\u003cp\u003eWhat you are really paying for over a desktop printer is duty cycle and serviceability: metal frame, 8-inch rolls so operators reload less often, a touchscreen that reports faults in words, and standard Ethernet so the printer sits on your network rather than tethered to one PC. Media handling and RFID can be added in the field later. Zebra service and spares are widely available across India, which matters more than the spec sheet by year three.\u003c\/p\u003e\u003ch2\u003eApplications\u003c\/h2\u003e\u003ch3\u003eWarehouse and 3PL despatch labelling\u003c\/h3\u003e\u003cp\u003eMarketplace shipping labels, carton labels and pallet labels printed from your WMS over Ethernet, with 8-inch rolls cutting reload stops in a peak-season shift.\u003c\/p\u003e\u003ch3\u003ePharma, electronics and small-component labelling\u003c\/h3\u003e\u003cp\u003eSmall vial, strip, PCB and component labels where batch number, expiry and a DataMatrix code all have to fit in a few square centimetres.\u003c\/p\u003e\u003ch3\u003eManufacturing and asset tagging\u003c\/h3\u003e\u003cp\u003eResin ribbon on synthetic stock gives asset tags, machine tags and bin labels that survive oil and handling on an Indian shop floor.\u003c\/p\u003e\u003ch3\u003eRetail and FMCG back-office labelling\u003c\/h3\u003e\u003cp\u003eShelf-edge labels, MRP and price labels and inward GRN labels, printed in batches from your billing or ERP software.\u003c\/p\u003e\u003ch2\u003eWhat's Included in the Box\u003c\/h2\u003e\u003cp\u003eStandard pack: the unit plus its interface cable. Contents vary by part number, so confirm the pack list on WhatsApp before ordering if a specific accessory matters.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003col\u003e\n\u003cli\u003ePlace the printer on a flat surface, connect power and switch on. Wait for the touchscreen to reach the Idle screen.\u003c\/li\u003e\n\u003cli\u003eOpen the bi-fold media door, load your label roll and, for thermal transfer, load ribbon on the supply and take-up spindles with the coated side facing out.\u003c\/li\u003e\n\u003cli\u003eClose the door and run Calibrate from the touchscreen so the printer learns your label length and gap.\u003c\/li\u003e\n\u003cli\u003eConnect USB or Ethernet, install the Zebra driver, and set 300 dpi in both the driver and your label software.\u003c\/li\u003e\n\u003cli\u003ePrint a test label, scan it, then adjust darkness and speed until it reads first time every time.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eGST invoice with every order. 7-day money-back on manufacturing defects. Fast delivery across India.\u003c\/p\u003e","brand":"Zebra","offers":[{"title":"Default Title","offer_id":50189282509057,"sku":"TTD-CS-0054","price":83999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/1577\/3185\/files\/zt200-series-front-left-with-shadow-3x2-3600.jpg?v=1786716503","url":"https:\/\/techdepot.in\/products\/zebra-zt231-industrial-barcode-label-printer-300-dpi-zt23143","provider":"Tech Depot India","version":"1.0","type":"link"}